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Shipping may be from multiple locations in the US or from the UK, depending on stock availability.Al Ries and Jack Trout have been leading marketing experts for over 30 years. The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products.
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Why then, they ask, shouldn' t there also be laws of marketing that must be followed to launch and maintain winning brands? In 'The 22 Immutable Laws of Marketing,' Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. There are laws of nature, so why shouldn' t there be laws of marketing? As Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of 'Positioning'-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. "About this title" may belong to another edition of this title.īook Description Paperback.
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Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East. Their Web site () has some simple tests that will help you determine whether you are a left brainer or a right brainer.Īuthors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. About the Author:Īl Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail. The battle isn't lost if you fail to be No. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us:īe honest with your audience, point out the negatives, and improve your credibilityĭon't try to be all things to all people companies that over-extend themselves consistently lose market share The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing.Ĭombining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.